Royal Guard (2019)



Pili Valdivia

Royal Guard (2019)



Royal Guard
Brand lifting for a premium look


Brand lifting and label redesign for the beer brand Royal Guard, one of the oldest and most popular beer brand in Chile.

The company wanted to differentiate from the rest of industrial beer brands presenting itself as premium, while still positioning as an affordable product.

The redesign included the Royal Guard Lager and the Scotch Ale.

for Royal Guard

Role: Designer
Done with Liquid Latam

Design [Commercial]

Branding, Graphic Design