Founderland: Compass and Beacon Programs (2022)

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Pili Valdivia

Founderland: Compass and Beacon Programs (2022)

Pili Valdivia

(2022)

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Founderland: Compass and Beacon Programs
Sub-brand identities for Founderland's programs

https://www.founderland.org/

Berlin

Founderland is an NGO that helps POC female founders realise their startups dreams. The brand aims to stand out, to be inclusive and to communicate the power that these founders behold.

As a part of their offer, Founderland created 2 new programs that needed a new face under the FDL mother brand. From naming to brand architecture to execution, we helped them visualise FDL Compass and FDL Beacon while creating a system that allows the offer to grow and scale.

for Founderland

Role: Designer
Done with R/GA

Design [Commercial]

Branding

Mute/Unmute