Brightfield (2022)

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Pili Valdivia

Brightfield (2022)

Pili Valdivia

(2022)

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Brightfield
New branding for a disruptive energy product

https://www.brightfield.de/index.html

Berlin

Brightfiled (by E.ON Digital Technologies) is a new product that revolutionises the energy category - a data acquisition system that turns offline assets into real-time, digital data sources. The task was to create a minimum viable brand with a focus on the website as a main converter touchpoint.

The visual concept explores the idea of visibility, digitalisation and data acquisition and aims to speak to a highly rational industry. The logo is inspired by the magnetic field and sign language used by the target groups: Brightfield works by intersecting with the electromagnetic fields that flow in the electric grid.

for Brightfield (by E.ON Digital Technologies)

Role: Designer (Creative Lead)
Done with R/GA

Design [Commercial]

Branding, Graphic Design